Cisco's Greg Walsh, SP Mobility Marketing, and Teresa McEneny, Director, Mobile Internet Architecture Group, talk about trends they saw during the first couple of days at CTIA Wireless. There were a lot of smartphones and other mobile devices, including tablets, displayed on the show floor that support Cisco's VNI data about more data traffic growth on mobile networks in a very near future. Cisco's M.O.VE framework is the right solution to manage that traffic while monetizing it and delivering an enhanced subscriber experience.


Another Mobile World Congress has come and gone.  I won’t spend much time here wrapping it up as by now you have seen many summary write ups.  The only thing I’ll add, beyond it being busy and exciting, is that times have changed from two years ago as this year I couldn’t even get into my favorite restaurant – reservations for the week were all taken! Two years ago I walked in and sat down without a reservation.  I’ll make up for it in Orlando by riding Space Mountain at the Magic Kingdom.


With Mobile World Congress a distant memory, it’s time to start thinking about this year’s CTIA show in Orlando Florida.  I know, you still haven’t recovered, but CTIA gives us the opportunity to emphasize some of the areas that may not have come out while you were in Barcelona. 


The Cisco M.O.VE announcement generated incredible interest and activity at Mobile World Congress.  Obviously, operators are very interested in how to monetize and optimize their networks plus see video as a key challenge and key opportunity moving forward. At CTIA, the three new solutions from the first phase of M.O.VE will again be highlighted and our experts will gladly discuss them with you:




For those of you that come from an Evolved Packet Core view of the world, at CTIA we will have experts to discuss the role the EPC plays in all three solutions and more! EPC is the key anchor point of Mobile Videoscape, the intelligence in Adaptive Intelligent Routing, and the tie-in to the mobile core for our SP WiFi solution.


Last year in your rush to see the Beatles Love show by Cirque de Soleil, you may have missed that we demonstrated the first 3G to 4G packet core handoff in the industry.   This year we are showing how deploying the Cisco EPC can actually lower the overall cost of the network.  Results of an analysis by ACG [link to paper] show that we can reduce the cost of the RAN by up to 30% by leveraging the intelligence of the Cisco network.   This essentially makes the packet core solution better than free – by simply turning on some software.


Another area we are excited to talk about at CTIA is Voice over LTE. This is not a new solution, as Cisco has demonstrated multiple forms of Voice over LTE, including:


  • Circuit Switch Fallback (CSFB) for voice including SMS over the SGs interface
  • Voice over LTE using IMS – The Cisco Megatest as part of the Light Reading sponsored testing included testing of Voice over LTE
  • MSC as a TAS: Very exciting way to migrate to IMS leveraging your existing MSC without totally ripping out your network


Finally, as my colleague Mike Capuano states in his blog, “the question is no longer if IPv6 is going to find its rightful place but when.” The Evolved Packet Core standard is anchored in IPv6 with Cisco’s ASR 5000 enabling the transition from IPv4 to IPv6.  We are excited to talk to you at CTIA about our IPv6 support in mobile networks.  The EPC is key component of Cisco’s Carrier-Grade IPv6 (CGv6) solution with the three approaches of Preserve, Prepare, and Prosper.

I look forward to discussing M.O.VE and all of these issues at CTIA.  It will be nice to be warm again – at least for a few days.


CTIA 2011 Tech Tour Demo

Posted by dsnelson Mar 8, 2011

At CTIA 2011, Cisco will showcase its comprehensive mobility solutions and framework that uniquely help operators Monetize and Optimize their networks for enhanced mobile Video Experiences (M.O.VE). Operators will learn how:


  • Cisco’s Monetization solutions enable them to integrate subscriber knowledge with network and application intelligence to gain new revenues.
  • Cisco’s Optimization solutions, such as Cisco’s new Adaptive Intelligent Routing (AIR) technology, enable mobile operators to lower the cost of transporting mobile traffic while improving the quality of experience for all subscribers.
  • Cisco’s Mobile Videoscape solution enables operators to optimize the delivery of mobile video to reduce network costs while delivering a high-quality video experience to mobile subscribers.
  • Cisco’s integrated, carrier-grade Service Provider Wi-Fi solution, featuring the new Cisco Aironet 1550 Series Outdoor Access Point, securely and dynamically provisions subscriber access and delivers value-added services across wireless networks.
  • Cisco’s Unified Service Delivery solution for Mobile Cloud services brings together data center and network technologies as a foundation for driving new revenues from cloud-based services
  • Cisco Hosted Collaboration Solution (HCS) enables new cloud service ptovider revenues by offering enterprises and SMBs compelling employee productivity and mobile collaboration services.


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