I was a first time attendee at CES earlier this month, as part of a Cisco contingent attending to meet with many Service Provider customers. For sure, the main attraction for our customers – beyond the lights and magic of Las Vegas – was seeing and learning about the Cisco Videoscape architecture which enables Operators to create unified consumer Digital TV and IP video experiences across a variety of screens. At CES, we introduced a series of new cloud-enabled Videoscape innovations. We showed customers, analysts and the industry how we are leading the evolution to an IP-enabled TV everywhere environment. We underscored that with announcements of several new customers.
It was also an opportunity to showcase some of our SP Mobility solutions which were of great interest to our Service Provider customers, especially those who won’t attend Mobile World Congress next month, where we will pull out all the stops! For example, the Cisco Videoscape solution also includes unique capabilities for a video-optimized mobile network, and we demonstrated how operators can leverage the intelligent mobile packet core along with new capabilities in Dynamic Policy & RAN Analytics to deliver premium video experiences to customers on 3G and LTE networks.
There was also extremely keen interest in our Service Provider Wi-Fi solution, as operators of all types are looking at Wi-Fi as a complementary/ubiquitous (depending on operator point-of-view!) wireless network technology to be used for both voice and data services as well as to increase coverage and capacity. Our Next Generation Hotspot demo showed how Mobile, Fixed, Cable and Hybrid Operators can deliver a seamless and secure Wi-Fi experience, enabled by the Cisco Service Provider Wi-Fi architecture and enhanced by the intelligent mobile packet core. And we illustrated how SP Wi-Fi can also be used to deliver new indoor location-based services.
Lastly, we also demonstrated how Cisco’s mobile internet architecture enables mobile operators to more quickly create new revenue-generating services, by monetizing “Network as a Service” capabilities to application providers via a network and subscriber abstraction layer that provides access to the intelligent network capabilities of the Cisco Mobile Internet Architecture. We created a simulated online game called Crazar with a Turbo Boost feature that I became pretty proficient at playing after a week of demonstrating it!
We’ll bring this SP Mobility magic to Mobile World Congress next month – hope to see you there!