The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go.
We also had several influencers join us onsite, including former Mashable co-editor and CAPTIOLOGY author Ben Parr. Always keeping a finger on the pulse of new platforms and trends, Ben answered questions with us live and streamed the event on Meerkat to nearly 100 attendees.
Throughout the day, we saw hundreds of mentions of #CiscoChat, which went trending on Twitter in Austin!
Take a look the action and read some of the chats here!
